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No doubt you’ve heard the Internet Marketing mantra – “the money is in the list” but…

Do you really understand how important it is to build your opt-in mailing list in order to make money online?

Now, before I go any further, I will say that there are ways to make money online without building a list.

But… if you have a website or blog that you’re sending traffic to, you’re missing out big time if you’re not building an opt-in mailing list from that traffic.

Plain and simple – you’re wasting your traffic, as well as all your time and effort to promote your website.

Most of your visitors are not going to buy something the first time they visit your site.

So… unless you follow up with them by email in the future, you’re not likely to “see” those visitors again.

In other words, they won’t remember your website among the dozens (or more) sites they visit each day, week or month unless you remind them.

And the only way to remind them is to capture their names and email addresses the first time they visit – that’s your opt-in mailing list.

Remember, you have to make people re-visit your website so they can buy your products, and the best way to do that is to get them on your email list and remind them.

Ok, so far I’ve discussed why you need to build a list. Now it’s time to discuss how to build your list.

If you’re reading this article, you’re most likely trying to make money online, so chances are, you’re probably on many internet marketing mailing lists.

Now, think about how you got on those lists…

You were offered a free report or ecourse, or maybe even a free software, right?

These marketers had something that you wanted, whether it was information or an entire product, they were giving it away for free, and you took them up on their offer.

That’s list-building in a nutshell!

You really only need 4 things to build your mailing list:

1. A report or ecourse you can give away

You can either write it yourself, pay someone to write it for you, or use a product with private label or resell rights that you are allowed to give away for free per the terms of the license.

2. A squeeze page

Again, you can create this yourself, pay someone to create it for you, or use pre-made templates that you can purchase or find for free in giveaways and such.

3. An autoresponder service

This is how you capture names and email addresses to add them to your list.

There are many available in all price ranges, and while each one is a little bit different from the others, the concept is the same. Just do a quick search at Google for “autoresponder service” and you’re bound to find one that’s right for you.

Most autoresponder companies include video tutorials that show you how to set them up, send out your emails, etc.

4. Targeted traffic

Just as any page at your website or blog needs traffic, so does your squeeze page. In fact, it’s much more desirable to send all or most of your traffic to your squeeze page before sending them to any other page at your website.

But at the very least, be sure you have an opt-in form on all your web pages (or blog) that you’re sending traffic to.

Building an opt-in mailing list is not complicated.

Does it take a little effort? Sure – just like anything else that’s worth having.

When you have a mailing list, you have potential customers every single day. That’s not to say you should email them with offers every day. It just means that customers are available to you at all times.

The easiest way to make money from your email list on a consistent basis is to create a series of emails that you load into your autoresponder and set to go out at certain intervals.

This saves you tons of time because you set it up once and forget about it – it runs on autopilot.

And this ability to make money day in and day out is an absolute “gold mine” to you as a business owner.

Now, I realize that when you’re new to internet marketing, building that all-important list can be a bit scary, and that’s the very reason that many new marketers prefer to promote affiliate products at first.

The problem with that, is that unless you create a squeeze page to capture names and email addresses before sending them to your affiliate link, you only have that one chance to sell to them. If they don’t buy the product right then, you have no way to remind them of it later.

But chances are, the owner of the product you’re promoting does have an opt-in form just waiting to grab the visitor’s name and email address, and he (or she) will follow up and make the sale.

So basically, if you’re not building your own list, you’re wasting traffic and losing sales at the same time. (Most affiliate programs have cookies, so you might not lose the sale, but if your referrals clear their cookies before they buy, you just kissed your commissions goodbye!)

Remember, your mailing list is your “bread and butter,” your “golden goose,” your “ticket” to online earnings. Failure to build a list is like throwing money down the toilet, which I’m sure you wouldn’t do. So don’t flush your profits down the internet marketing drain either.