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Posts Tagged ‘lead capture page’

Now that you know how to drive quality traffic where do you send it? You want to send your traffic to a website that will capture some sort of information from your visitors because you need to have a way of following up with that visitor.

It’s no use sending all of your traffic to an information website or a replicated corporate website that’s just going to give your prospect a bunch of information, you need to have a way of tracking who visits your website and out of those visitors who are the ones interested in what you have to offer and a way to follow up with those visitors.

This is where a lead capture page or landing page is used to capture the name, email and sometimes phone number of the visitor on your website. This information forms a database that allows you to follow up with these visitors and that is called building your list of cold prospects.

The information is entered in your email auto responder and they get automatic email messages sent to them on a regular basis that communicate with them. Here is where you begin to build a relationship with your prospects by teaching or giving them something of value that can make a meaningful change in their life. They will begin to know and trust you and see what you have to offer and more willing to follow you by either signing up in you home based business opportunity or becoming your loyal customers.

So Lead capture pages or Landing pages have a job, they greet your website visitors introduce you and your home based business and invite them to continue a relationship with you. (They started the relationship when they clicked to your lead capture page.). Therefore all your traffic should be directed to this page because the keys to success in your home based business is building a list and building a relationship with the people on that list.

The first step is to create an email list of your customers and prospects. The second step is to send emails to your list and the third step is tracking results to know how to spend dollars wisely. Sounds simple enough!

1. Build Email List

Your company’s email list is one of the most valuable assets. Your current customers are by far your best customers so it’s crucial to build loyalty and offer value to them. It’s important to continue building your list with people who want to hear from you. So how do you find people who actually want to hear from you?

One of the fastest and most effective ways to build your list is with a Lead Capture Page – a “one page website”. It works like this: a person sees your ad in Val Pak, Savvy Shopper, classified ad, etc. On your ad, you add this: “To receive a coupon for 50% off, go to (name of your site).” Don’t just allow the reader to clip the coupon and bring it in. Give your coupon in exchange for their email address. That sounds fair, right?

A big mistake a business can make is sending people to their website. Research shows that 99% of website visitors will not buy the first time they visit – it takes 7-9 points of contact to make a sale. Once they leave your website, they’re as good as gone. But if you capture their email address, you can stay in contact with them through email. That is why you MUST have a lead capture page!

2. Email Marketing Begins

You can now build a relationship with your subscribers (customers and prospects) by sending coupons, quality information, etc. Earn their trust and they’ll be happy to buy your products or use your services. Can’t write? Or shall we say kan’t right? There are full service email marketing companies that will not only write your emails – but design your newsletter template, send and track.

3. Track Results

After each campaign, be sure to review a tracking report so you know exactly how many people opened their email, how many forwarded your email, which links they clicked, if anyone cancelled, the number of new subscribers and more. Regroup recipients based on their actions and interests.

With email marketing, you will understand the return of every marketing dollar invested. No more wasting money or wondering if your marketing is paying off. The results can be analyzed so improvement can be made on each campaign!