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Studies on both the natural Search Engine Optimization and Paid Search Optimization conclude that internet users much prefer to use natural search results as opposed to Paid search engine results (also known as Pay-per-Click). Searchers are more aware that if they click on the right hand side of the search results page, someone is going to sell something to them. This means that you can have a steady flow of traffic by utilising natural search techniques and improve search engine ranking, as opposed to paying every time a customer clicks on an advert. If you are new to the internet, this means that you will save money in the long term, which has got to be good news. But if you want your webdesign to be seen by your potential customers, then you’ll want your website’s search engine ranking to be ranked at the top of the search engine results for the keyword term that your potential customer is using to search on.

To get to the top and stay at the stop of a search engine page, you will need to :

- Make use of frequently used keywords that attract traffic, and are associated with your website. For example: If you are selling Jewelery, ensure that the term “jewelery” appears three to five percent of the page you are writing on. This could be about five or six times per typed page. The Keyword “Jewelery” should be used in the title of your website or blog, a couple of times in the first paragraph, a few times within the main body of the written article, and once in the summary section of your page. You should experience a higher level of sales as the level of traffic increases with improved search engine rankings, using these techniques. Don’t use the keyword too many times as this will result in the site being penalised, leading to a lower ranking.

- Broadcast you URL ( your Domain name or website address)all over the internet. This can be done by posting comments on articles, blogs and forums. This gives potential customers the opportunity to click on your link, and in doing this, your website becomes more important to the top search engines such as Google and Yahoo, and you improve search engine ranking. When you place a post always think about providing good helpful content that will entice potential customers to click the link. A Spam message will only serve to upset internet users, and they will most certainly not click your link. People will be cautious about clicking on links that contain viruses.

- Keep you website or blog updated with new content often. This will help to keep your readers interested, and give you the opportunity to add more keywords to your content.

- Add Title tags and Meta tags to your website. Title tags are a very powerful way to improve search engine ranking, particularly if your using keywords in the title tag. The use of meta tags can be used to tell your potntial customers about your site. a good description of your offer will be attractive and can cause the potential customer to click you link.

- By using other websites to link to your website, you increase your site popularity, and consequently your search engine ranking. This should use “anchor text” links which are links that utilise your main website keywords. – Make use of a sitemap. A sitemap will organize and list website links to all of your pages on your website on one easy page.