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Opting In

The first thing to know is that it is illegal to send unsolicited email messages to people who have not opted in or agreed to be on your email list. Sending junk emails to people will only create a poor and unprofessional impression of your business. When sending marketing emails you must always let people have the opportunity to opt out so that they do not receive any more emails from you.

So how do you get people to opt in to receiving your emails?

Make your emails interesting.

If your emails are interesting and engaging then people will ask for them so make sure they are not just sales messages but have valuable content. Ask yourself the question would you want to read this email? If no then why would potential and existing customers?

Ask for recommendations

Add a link in your emails asking the recipient to recommend a friend or colleague by forwarding your email on.

Ask your customers or contacts if you can add them.

Simple to do, especially in the Business 2 Business sector. Ask them after a transaction has been made or when they hand you a business card. Add a sign up facility on your website to make it easy for people to receive your emails.

Incentives

Offer unique discounts or services through your website if people sign up for your emails.

Use brochures

When creating other marketing materials especially paper based ones such as product literature, forms, include opt in tick boxes to sign up to your emails.

Email List buying

This is an effective method of quickly securing a large amount of opt in email addresses. However treat this with caution as there are many lists that are not necessarily opt in approved. We would recommend researching the lists and finding out how the lists were created and when they were last used and by who. Also find out if they are relevant to your product. If someone has opted in to receive emails it is normally for specific products.

The first step is to create an email list of your customers and prospects. The second step is to send emails to your list and the third step is tracking results to know how to spend dollars wisely. Sounds simple enough!

1. Build Email List

Your company’s email list is one of the most valuable assets. Your current customers are by far your best customers so it’s crucial to build loyalty and offer value to them. It’s important to continue building your list with people who want to hear from you. So how do you find people who actually want to hear from you?

One of the fastest and most effective ways to build your list is with a Lead Capture Page – a “one page website”. It works like this: a person sees your ad in Val Pak, Savvy Shopper, classified ad, etc. On your ad, you add this: “To receive a coupon for 50% off, go to (name of your site).” Don’t just allow the reader to clip the coupon and bring it in. Give your coupon in exchange for their email address. That sounds fair, right?

A big mistake a business can make is sending people to their website. Research shows that 99% of website visitors will not buy the first time they visit – it takes 7-9 points of contact to make a sale. Once they leave your website, they’re as good as gone. But if you capture their email address, you can stay in contact with them through email. That is why you MUST have a lead capture page!

2. Email Marketing Begins

You can now build a relationship with your subscribers (customers and prospects) by sending coupons, quality information, etc. Earn their trust and they’ll be happy to buy your products or use your services. Can’t write? Or shall we say kan’t right? There are full service email marketing companies that will not only write your emails – but design your newsletter template, send and track.

3. Track Results

After each campaign, be sure to review a tracking report so you know exactly how many people opened their email, how many forwarded your email, which links they clicked, if anyone cancelled, the number of new subscribers and more. Regroup recipients based on their actions and interests.

With email marketing, you will understand the return of every marketing dollar invested. No more wasting money or wondering if your marketing is paying off. The results can be analyzed so improvement can be made on each campaign!

No doubt you’ve heard the Internet Marketing mantra – “the money is in the list” but…

Do you really understand how important it is to build your opt-in mailing list in order to make money online?

Now, before I go any further, I will say that there are ways to make money online without building a list.

But… if you have a website or blog that you’re sending traffic to, you’re missing out big time if you’re not building an opt-in mailing list from that traffic.

Plain and simple – you’re wasting your traffic, as well as all your time and effort to promote your website.

Most of your visitors are not going to buy something the first time they visit your site.

So… unless you follow up with them by email in the future, you’re not likely to “see” those visitors again.

In other words, they won’t remember your website among the dozens (or more) sites they visit each day, week or month unless you remind them.

And the only way to remind them is to capture their names and email addresses the first time they visit – that’s your opt-in mailing list.

Remember, you have to make people re-visit your website so they can buy your products, and the best way to do that is to get them on your email list and remind them.

Ok, so far I’ve discussed why you need to build a list. Now it’s time to discuss how to build your list.

If you’re reading this article, you’re most likely trying to make money online, so chances are, you’re probably on many internet marketing mailing lists.

Now, think about how you got on those lists…

You were offered a free report or ecourse, or maybe even a free software, right?

These marketers had something that you wanted, whether it was information or an entire product, they were giving it away for free, and you took them up on their offer.

That’s list-building in a nutshell!

You really only need 4 things to build your mailing list:

1. A report or ecourse you can give away

You can either write it yourself, pay someone to write it for you, or use a product with private label or resell rights that you are allowed to give away for free per the terms of the license.

2. A squeeze page

Again, you can create this yourself, pay someone to create it for you, or use pre-made templates that you can purchase or find for free in giveaways and such.

3. An autoresponder service

This is how you capture names and email addresses to add them to your list.

There are many available in all price ranges, and while each one is a little bit different from the others, the concept is the same. Just do a quick search at Google for “autoresponder service” and you’re bound to find one that’s right for you.

Most autoresponder companies include video tutorials that show you how to set them up, send out your emails, etc.

4. Targeted traffic

Just as any page at your website or blog needs traffic, so does your squeeze page. In fact, it’s much more desirable to send all or most of your traffic to your squeeze page before sending them to any other page at your website.

But at the very least, be sure you have an opt-in form on all your web pages (or blog) that you’re sending traffic to.

Building an opt-in mailing list is not complicated.

Does it take a little effort? Sure – just like anything else that’s worth having.

When you have a mailing list, you have potential customers every single day. That’s not to say you should email them with offers every day. It just means that customers are available to you at all times.

The easiest way to make money from your email list on a consistent basis is to create a series of emails that you load into your autoresponder and set to go out at certain intervals.

This saves you tons of time because you set it up once and forget about it – it runs on autopilot.

And this ability to make money day in and day out is an absolute “gold mine” to you as a business owner.

Now, I realize that when you’re new to internet marketing, building that all-important list can be a bit scary, and that’s the very reason that many new marketers prefer to promote affiliate products at first.

The problem with that, is that unless you create a squeeze page to capture names and email addresses before sending them to your affiliate link, you only have that one chance to sell to them. If they don’t buy the product right then, you have no way to remind them of it later.

But chances are, the owner of the product you’re promoting does have an opt-in form just waiting to grab the visitor’s name and email address, and he (or she) will follow up and make the sale.

So basically, if you’re not building your own list, you’re wasting traffic and losing sales at the same time. (Most affiliate programs have cookies, so you might not lose the sale, but if your referrals clear their cookies before they buy, you just kissed your commissions goodbye!)

Remember, your mailing list is your “bread and butter,” your “golden goose,” your “ticket” to online earnings. Failure to build a list is like throwing money down the toilet, which I’m sure you wouldn’t do. So don’t flush your profits down the internet marketing drain either.

With millions of new Internet users Worldwide, there is always a big demand on building their own website. Naturally, they will need a domain name and web hosting company to host his website for them. Having said that, joining a domain name provider and a web hosting company as an affiliate is a good opportunity to make extra money. This internet business is worth exploring for.

Normally a web host company is also a domain name reseller or vice versa. So, how do you choose the best affiliate web host company? Here are the criteria I would consider:

Know your niche market first. Once you know what products you are going to promote, search for a company that has a track record of hosting the same product category. 

Check if all the basic technical features of web hosting are compatible with other companies. Things like bandwidth support, email options, technical help support, web analysis, performance traffic reports, service stability, and FTP access.

Go to forums corner and find out the comments from the users or from the web host members. Check for frequency of outages, recovery time and how quick their response to one’s reported trouble is.

How much commission they are going to pay you as an affiliate. This is self explanatory, of course the higher the commission rates the bigger income you will receive.

Obviously you will become an affiliate from the hosting company that hosts your website. However it does not stop you from promoting other websites.

There is good money in selling website. You can create a website and sell it. Affiliation with web host company and domain name provider is attractive because it is a recurring income. Every year a website hosting service needs to be renewed as well as the domain name registration. There are lots of web hosting companies out there. Actually, web hosting is just one affiliate market that you could try out. Web hosting. So long as the website owners do not stop their subscription you can receive a commission from it. There is no guarantee if you are going to make it big in joining an affiliate program. You still need to learn how to position and market it and it still needs your perseverance and hard work to succeed.

As you develop your knowledge of online marketing you will quickly discover that email marketing is a vital part of your business. Without it very little would ever happen. However you do need to consistently work at it if you expect to make money with it. As a matter of fact this is probably the number one mistake you can make if you want email marketing success.

Because sending emails out to a list of people is very easy to do you would think no one would make the mistake of ignoring their subscribers. However it is amazing how many Internet marketers build a list and do not pay any attention to it.

This is a mistake for several reasons. One reason is that there is a tremendous amount of competition for person’s attention on the Internet today. If you expect people to pay attention to you must stay out in front of them where they can find you.

This does not mean you have to over email your subscriber base either. One mistake that some Internet marketers make is doing the complete opposite of ignoring their list. They mail offers out several times a day to the point that people begin to unsubscribe from it.

Keeping in front of your list on a regular basis is a better strategy. This will vary from one Internet marketer to the next depending on the type of list that they are building.

You will want to be consistent I you publish a newsletter because people will expect to see it from you. You should send out your email at the same time every week so people can count on it, if you are sending it only once a week. Be sure and only send it every month, if your newsletter is only sent monthly.

When you are not actually making offers to your subscribers, you should fill in the off times with useful information. This form of relationship building can really pay off when you do actually want to make a sale. People are more receptive to hearing from you when they know that you are not always trying to take their money.

In summary the biggest mistake that people make that prevents them from email marketing success is ignoring their list. If you strike the right balance of emailing useful information with sales offers, and do it on a consistent basis, you will achieve the type of success you want from your e-mail marketing efforts.

Every single expert and guru would have you believe you need to build a big responsive mailing list in order to make money on demand online.

Not True!!

It takes a lot of time, energy end effort to build a responsive mailing list.

Let’s forget everything it takes to create a proper website. Layout, content, keyword research, navigation, popup marketing, upselling, backend marketing and so on. First and foremost, you need a web site that’s getting a lot of traffic. And we all know how much work it takes to drive real organic targeted traffic to any web site. That’s a full time job in itself.

Let me back track a bit. If you’re in the process or are thinking of building a mailing list, it’s better to have a splash page or capture page (same thing) then a full blown web site. With a splash page/capture page you give your visitors only two options:

1) Give you their contact information

Or

2) Leave the site.

If you have a web site where you are asking people to sign up for your newsletter or special report you had better make darn sure your offer is exceptional and it’s FREE! Not to mention promoted correctly and positioned correctly on your site so people will actually sign up for your newsletter.

Let me make things clear before I go on. I understand the power and value of having your own mailing list. However, most people I know want to start making money online NOW, not months from now and certainly not years from now.

Now I’m a person that uses the path of least resistance. Why would you want to spend month’s maybe years developing a mailing list when you can work a lot smarter and faster? There are literally thousands upon thousands of laser-targeted responsive mailing lists at your disposal right now. And by using these lists you can make money online right now.

So where are these lists of gold?

In Ezines!

I don’t care what product, service or opportunity you have to offer there is an ezine waiting for you to tap into it. Why spend all the time, energy and effort into creating your own list when you can utilize a list that someone else has built for you, and make money right now. So how do you get access to these targeted lists?

Simple, you advertise in them.

I have not come across an ezine that does not offer advertising to their mailing list. For as little as $10, you can get your message out to thousands of responsive buyers. Each ezine will have a different size readership ranging from 500 to 1,000,000 and higher. Just imagine having your ad seen by as many as 1,000,000-targeted customers.

What do you think that would do to your profits?

Yep that was a rhetorical question.

For example, let’s say your target market is people who want to start their own online business or people interested in dog products, weight loss, or whatever your promoting. You can find the ezine’s you wish to advertise in by using your favorite search engine.

Google for example. Let’s say you’re looking for ezines about dogs. Simply type in “ezines about dogs” or “dog ezines”. Or an alternative choice is to use a service like The Directory Of Ezines.

Once you’ve found your ezine(s) there are several steps you must do before you do any advertising in any ezine.

1) Know Yourself

What do I mean by this?

It means know your budget and stick to it. Know your target audience. Know the timetable you have for your advertising. And know your ability to write an effective ad.

Speaking of timetables. Each ezine will publish their ezine on a different day. It could be weekly, bi-weekly or monthly. Also it could take several weeks before your ad appears in your chosen ezine so be prepared for that. I have had to wait as much as six weeks before I could have my ad appear in an ezine.

2) Start Small

By small I mean ezine’s that are under 20,000 readers. The cost is less and you can advertise in more then one ezine at a time and not be over budget. Most people I have spoken to have a budget of $100 to $200 per month. Some people have less and of course, some people have more, but on average, it’s this amount. Either way this is plenty of money to start a very effective advertising campaign. Remember you need to walk before you can run.

3) Be A Reader

Subscribe to the ezine’s you’re thinking of advertising in before you spend one penny on advertising. See what the layout (design) of the ezine looks like. A lousy layout can be a waste of money. You don’t want it hard for people to see your ad. You can also access (in most cases) the ezines archives for past issues.

4) Quality

Look for the quality of the ezine. Is the content of value? You certainly don’t want to advertise in an ezine where the content is lousy. Remember the ezine you advertise in is a reflection on your product and/or service. So take your time when choosing an ezine.

5) Testimonials

Try to find testimonials from people who have advertised in the ezine. If you can’t find any, ask the publisher for some. If the publisher does not want to give you any, this could be a red flag. So include that in your decision to advertise.

6) Count The Costs

You want to do a cost per thousand for your advertising. And you do this by dividing the ad cost by the number of subscribers. This will give you the dollar amount per thousand readers. I try to keep my cost per thousand below $8 and I try to shoot for $4 to $6 per thousand. Try to only spend 25% of your total ad budget on one ad source. Therefore, if your ad budget is $100 per month, you should only spend $25 per ad.

7) Where To Place Your Ad

Before you place an ad you have several different types of ad placements you can choose from, and they are as follows:

Solo Ad — If you choose a solo ad, it will be the only ad that goes out to that ezine’s membership. (my personal favorite)

Top Sponsor Ad — Is found at the beginning of the ezine.

Middle sponsor Ad — Is found in the middle of the ezine.

Bottom Sponsor Ad — Is found (you guessed it) at the bottom or end of the ezine.

Once you have found an ezine or ezines to advertise in you need to contact the publisher to get more information. Many but not all ezines post their rates. If not get all the different ad rates.

Other questions you should ask are:

* Do they accept articles? (maybe you do article marketing) * What are the ad guidelines? * What is their publishing schedule? * What payments do they accept? * What is the ad deadline? * What is the reader demographic? * What is the subscriber base? (size) * Do they offer discounts?

These questions need to be answered before you should even consider advertising in any ezine.

Do not advertise in an ezine just because the ezine looks pretty. Don’t laugh many people do and they are advertising in useless ezines.

Regarding that last question to be asked, “Do they offer discounts”? Do not be afraid to ask for a discount. The worst anyone will say is “No”.

And if they do, ask if they give a discount for placing your ad multiply times. A bulk price if you will.

Track All Your Ads

You need to track your ads. This will be your source for information regarding the success or failure of each ad. There are many tracking programs available: such as Ad Tracker, Hyper Tracker and so on. Many of these services offer free trials as well. Or you can do a search for ad tracking programs to find the one that works for you. Either way make sure you track your ads.

Create A Control Ad

Your control ad starts out as the ad you’ve created to start advertising with. This ad is placed in the ezine of your choice and then you track its results. (After you have set the tracking period, usually the duration of your advertisement). After the tracking period is over take that ad and change one element such as the headline. Now you advertise that new ad and track the success of the new ad.

If it drops, go back, change the ad back to the way it was, then change another element, and track that. What you are doing is trying to maximize the effectiveness of your ad. Remember only change one thing at a time or you won’t know which change made a positive or negative effect. You keep doing this until you feel you have created the best possible ad. By doing this, you’ll end up creating a super ad by finding what works better or worse in the ad. You can now place this super ad in as many ezines as your budget allows.

With a super ad, you can literally print money on demand.

You don’t need your own list to start making money online. Sure, you have to do a little work to find the right ezine and create the right ad. But it takes a lot less effort and time to do that then it does creating a mailing list.

Oh and before I go one last step.

Start Placing Ads NOW!!!

To Your Success Leo Emery

With the advent of viral email marketing, this phenomenon is being increasingly used in the world of marketing and promotions. This strategy results in the ability to convey a marketing message to a much larger group of people. As an added advantage, it can be done at a far less expensive cost than traditional marketing methods. How is this possible? It’s not as complex as one might imagine at first glance.

First, it’s essential to understand the basics of how viral email marketing is carried out. In general terms, it’s like word of mouth marketing, but email technology is the means of transmission instead of the spoken word. The way this works is that a new marketing slogan or ad campaign in sent out via email, and those who receive it forward it on the their friends and contacts.

People in the email chain will become familiar with the products or services you offer, and chances are you’ll find new customers among their numbers. The most apparent advantage to this method is cost. There is almost no overhead associated with this type of campaign, and you could reach an audience of practically unlimited size.

It’s important to realize that in order for this kind of strategy to work, the email message must be carefully crafted. The tone and text of the message must compel people to forward the message. Here is an example of how this is achieved:

The owner of a health and fitness distributor is offering a new supplement to the market. This supplement is known for its anti-aging properties. So, in an email, the tone of the content states something to the effect of This product has restored my youthful appearance. I thought I would spread the word about it. There is an obvious psychological component to this message. It infers that the product is so good it should be heralded to as many people as possible.

The result is that people who receive the email will often be inclined to forward it on to other people. If the message is enticing enough, it will soon take on a life of its own. This is what viral email marketing is all about.

But, does the lack of complexity in this strategy undermine it? No, in fact, simplicity is the main positive attribute of the concept. Far too often, people assume that some over the top complicated marketing strategy is needed in order to be successful. This is just not the case. The clear and concise strategy of viral email marketing will generally trump verbose marketing claims. That is why the old school model of marketing is rapidly losing its popularity in an ever-changing information age.

Another important advantage of viral email marketing is the level of personal interaction it ads to a marketing campaign. This approach is the antithesis of sterile advertising methods.

Instead, it relies on a style closer to greeting cards. This makes the message of viral email marketing more welcome and, as a result, more effective. And you do want to employ an effective marketing strategy, do you not?

*The succeeding article is about marketing self published books, Internet Marketing Promotion, Book Marketing Services, and many other useful tips about online book marketing.

With hundreds of thousands of books getting published everyday, the competition level of the book-selling industry is currently at an all-time high. Consider this: In 2008, over 200,000 books were published last year in the United States alone, 80 percent of which are self-published and, not surprisingly, a large chunk of these books are for sale. What’s more, the number is expected to experience a significant rise this year.

With this kind of competition, an upstart author with limited financial resources (and can’t afford a book publicist) and limited time (and can’t go on a nationwide book-marketing tour) would do well by marketing a self-published work through the Internet. But just how does a published author wage a low-cost, yet efficient book marketing campaign in the Internet?

One of the sure-fire ways to do just that is through the opt-in email advertisement campaign, a unique book marketing method that reaches a massive, yet viable, target audience through electronic mail (email) advertisements.

An email advertisement campaign, essentially, is a massive email broadcast of “book ads” sent to hundreds of thousands-and even millions-of “profiled” email subscribers. An “email book ad” consists of a visually appealing and enticing graphic advertisement of a book, replete with the book description, the book details, and if any, the positive reviews of the book. These “book ads” also come with a unique Web address or URL (uniform resource locator) links that direct the “clicker” to the book author’s official Website or online bookstore, or even both, where the consumer can read more about the book and learn how to purchase it.

As previously stated, these ads are specifically designed to hit e-mail subscribers who have “opted” to receive commercial marketing messages, according to their specific areas of interest. For instance, an email book marketing ad for a book about, say, French cinema will be delivered to a customized mailing list of e-mail subscribers who have indicated their interest for “movies”, “books,” or “literature” in their email profiles.

Opt-in email book marketing advertisements reach a vast, specific target market, making it a favorite marketing tool for authors for its precise demographic targeting, massive reach, and reasonable cost. But perhaps the best thing about this program is its traceability: email marketing service providers routinely furnish clients with detailed reports of the email advertisement’s “open” and “click” rates. An “open” rate is the statistical data of the number of ads that are “opened” by a target email subscriber, while the “click” rate is a statistical tracker of the number of times the ad is “clicked” by a target email subscriber.

As such, opt-in email marketing ads not only boost the marketing punch of a book but it also serves as a terrific reference guide for future marketing campaigns, making it a highly effective, multi-dimensional book marketing tool in today’s competitive book-selling landscape.

So you have an active list of email subscribers but not sure how you want to market to them? Consider this a problem of the past and start to deposit money in your account now. The following paragraphs will show you how to basically suck money out of each and every subscriber like a high powered Vacuum! Pardon if I sound a little harsh, but this is the main purpose for acquiring email subscribers. Am I right?

Deposit Money Tip 1: Promote affiliate products or develop your own product of the utmost quality. If you are creating winner content to place in the email, as well as valuable information and pairing it with a product that is not of good quality or that is not in demand your sales will suffer. By promoting great products or services you can rest assured that your subscribers will snatch up all that you have to offer. On the other hand try not to let every email be a sale pitch. Just giving advice or knowledge is enough to build a great impression.

Deposit Money Tip 2: As you might already know, people love to feel like they are getting something for nothing. This should be your main strategy. Giving your valuable information away for free is something your subscribers will appreciate. Directing them to a product or service that coincides with your free information will be very thoughtful on your part as well as make you a lot of money.

Deposit Money Tip 3: Everyone loves to save. When promoting affiliate products, stay current with the offers, coupons and special promotions they have going on, like 20% off and free shipping to name a few. Offer them to your subscribers and they will eat it up!

*The succeeding article is about marketing self published books, Email Marketing Promotion, Book Marketing Guidelines, and many other useful tips about online book marketing.

For an upstart author with limited resources, marketing the book by email ad campaign can be inexpensive and time saving, aside from being rewarding and profitable, if the author concerned will just carefully observe the following e-mailer guidelines:

1) Email Subject Line

Be careful in editing your email’s subject line, for this is one of the most sensitive and problematic areas when it comes to anti-spam filtering software. Mentioning the name or even email of your recipient(s) is an indication that you have little regard for their privacy, even in an online setting. The best way to avoid any risk is to adopt a professional-sounding title that does not use any attention-getting or catchy words.

Dont’s

• Don’t use ALL CAPS

• Don’t use the particular word “free”

• Don’t leave too much empty, white spaces using the space bar

• Don’t mention the name or email of the recipient(s)

• Don’t mention any date or time schedule

2) Subject Line Capitalization

Words inside an email subject line should not be capitalized to avoid problems with spam filters.

3) Spam-like Content

An email may not be sent properly if it contains spam-like content, so the author should refrain from using phrases that may appear as spam-like to email spam filters. Sentences like “Click here!” or “Once in a lifetime opportunity!” or simply exaggerating with too many exclamation points (!) can hit the sensitive triggers of many of the popular e-mail spam filters.

Dont’s

• Avoid using the phrase “Click Here!”

• Avoid using exclamation points

4) Text-Based Is Better

While emails can be either HTML-based or text-based, make your emails as text-based. The obvious reason is that if you want to increase the spam safety and accessibility of your email, text-based email ad is the safest solution. This means that even if you choose to go the somewhat complex HTML route option, make sure that you format and layout the email content to make it appear that it was in fact a text-based one. Do not send your HTML-based e-mail without a text-delivery option. If your email is in HTML and it doesn’t automatically switch to text-format for those readers who can’t receive HTML, it will get filtered out.

Dont’s

• Avoid sending HTML-based e-mail without a text-delivery option

5) Attachments

Attachments often carry viruses, so they are usually filtered out proactively. If you send a book email ad with an attachment, it is a burden to expect from the readers to further run the attachment through a virus protection program. Thus, it is discouraged.

Dont’s

• Never send an email ad campaign containing an attachment

6) BCC

In maximizing the distribution of the book email ad to the most number of recipients, an author might be tempted to send that email ad using BCC distribution to more than a few recipients. As a conscious and circumspect author, you should avoid this practice. If you use lots and lots of recipients inside the BCC field, it is very likely that the email will be marked as spam.

Dont’s

• Don’t send BCC lines to several recipients simultaneously

7) Color Use

Refrain from using colored texts to send your ad message across, for it generally sends a wrong signal to the recipient(s). Black remains the most legible color on your screen, while a red emphasis is highly correlated with tricky marketing schemes and spam email. Other colors like blue or green should be avoided at all costs. So, do not change the default color settings of your email to avoid a non-send.

Dont’s

• Don’t change the color of your email background

E-mail File Size

Regarding email file size, keep the email size between 20KB and 50KB. Be also aware that a majority of spam emails weigh-in at less than 20KB most of the time.

Do’s

• Keep your email size within the 20KB-50KB size range

Dont’s

• Never send an email that is more than 50KB in size

9) Bad HTML Code

When it comes to text preparation and encoding, refrain from creating emails by utilizing bad HTML code generated by popular tools such as Microsoft® Word®. Nevertheless, if you are really predisposed to create your book e-mail ad in Microsoft® Word®, then save it as HTML; however, you should be aware that the code generated by MS Word® and other tools may be very “unorthodox,” and this is one thing that e-mail spam filters really do not like.

Dont’s

• Refrain from creating emails using bad HTML codes

10) Images

Regarding the use of images, their use should be avoided inside the email in place of text. Just keep your message simple and direct to make an impression on your email recipient(s). Using images creates a mistaken impression that the author is merely “showcasing” his book with dazzling, mesmerizing visuals just to sell.

Dont’s

• Don’t use images inside the e-mail in place of the text

12) Virus Free

Do ensure that your computer is virus-free or malware-free. Of course, you don’t want to inadvertently send out a virus-infected email ad from your machine, together with your own email address and name prominently featured. Make sure that you purchase and install an authentic, reputable, and efficient anti-virus software from an OEM (original equipment manufacturer) to be safe.

Do’s

• Purchase a reliable anti-virus software for your computer

Dont’s

• Avoid sending email messages that are virus infected

Limited marketing resources notwithstanding, a wise, pragmatic, and efficient author is one who has already identified his particular target demographic market, is convinced that “opt-in email sends” can be an effective and potent tool in marketing his book, and believes in the power of “word of mouth” to make excellent sales returns from the book promotional campaign through email ads. Indeed, in today’s cutting edge world of IT-empowered ad dissemination, an author can rely on and make optimal use of this very convenient option for his book marketing campaign. For they are all a click-send distance away.