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Today, businesses depend on email to communicate with prospects, clients and business associates. Email has become one of the most important tools to do business. While email is important in doing business, it also caused a widespread of unsolicited commercial emails. People view unsolicited commercial emails as spam.

As the number of spam mails increased, email providers now setup spam filters to block any unsolicited email. While spam filters can block a large number of spams from entering email inboxes, they may also block legitimate emails as well.

So if your business uses email broadcast to keep in contact with your prospects and clients, you need to know how to make sure that your emails get pass the spam filters. Now, let me share with you 7 secrets to get your email open and read:

1. Use a good subject line. Subject line is the most important factor that determines whether your email get open and read. So make sure that you describe your subject line and make it enticing for people to open your email and read it. Do not just use “read me” or “hi John” as the subject line. If you want to capture your recipients’ attention, you need to be more creative.

2. Avoid using certain words in your subject line. When writing your subject line, try not to use spam-suspicious words like “Free”, “Opportunity”, “Guarantee”, etc. Some filters will automatically block your message when detect these words in the subject line of your email.

3. Do not type in all caps. Typing all caps in your subject line or body of the email message is considered rude and amateur. Also, spam filters will more likely block email messages with all caps.

4. Do not use your business email address to send chain message. When people keep receiving chain messages from you, they will most likely ignore your mails in the future.

5. Do not send big file attachments in every email. Some email provider filters will remove the attachment or even the entire email message. So make sure that you do not send attachments in every email. Instead, create a HTML page to download the attachment. Then provide a link in your email message to direct them your recipients to the HTML page.

6. Do not send unsolicited emails. You should build your own list that gives you permission to contact them. Place an opt-in box on your website to collect names and email addresses. Entice web visitors to opt-into your list by offering them some free gifts like vouchers, coupons, whitepapers, reports, e-book, etc.

7. Do not spam your recipients. Take note of the frequency that you send out emails. When you send emails too often, your recipients will stop reading them and mark them as spams.